Kenya Airways has increased the number of seats and cargo space on the Far East route as it seeks to capture the new demand ahead of Western and Middle Eastern airlines.
It is deploying its largest aircraft, the Boeing 777, to capture the opportunity.
“The additional capacity is expected to take care of the surge in trader traffic and to give us an edge in attracting more traders,” said Bram Steller, the airline’s chief operations officer.
The increased focus on the Chinese route has been informed by the increased trade between the Asian giant and Africa, feeding airlines with demand for cargo and passengers.
As a result, Western and Middle Eastern carriers such as Emirates, Qatar, British Airways and KLM plan to increase frequencies to connect passengers from African cities to China through their hubs
Over the past five years, investment inflows from China to Africa has doubled as Chinese firms increase their presence from oil and mineral extraction to construction of mega infrastructure projects and sale of consumer goods.
Kenya Airways has been expanding in Africa with the aim of connecting the continent through the Nairobi hub to Europe, Middle East, Asia and the Far East.
KQ has its eyes on Ouagadougou, N’djamena and Point Noire. It is also looking at Jeddah in Saudi Arabia and Rome. It recently introduced flights to Luanda and Juba.
Africa has remained the airline’s main source of revenue, having contributed 53.1 per cent of the airline’s Sh1.84 billion operating profit for the financial year ending March 2010.
The region contributed Sh33.9 billion of the airline’s Sh70.74 billion revenue.
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