Virgin Atlantic pushes airline through global campaign

The first joint UK-US television advertising campaign has been launched in London by Virgin Atlantic.

The new "Got It" commercial features Virgin cabin crew members in glamorous and life affirming situations.

Virgin executives said they wanted to portray the airline as being in a "surreal and glamorous" world.

The first wave of commercials, which have cost Virgin Atlantic £6 million, will be launched in the press and on billboards to promote the business travel service through the autumn period.

A second wave will run on TV and in movie houses next January and February.

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