MANILA, Philippines—Cebu Pacific said it was prepared for the increased competition in the local air travel sector with the announced entry of regional airline giants into the Philippine market.
Earlier, Singapore’s Tiger Airways, partly owned by government-backed Singapore Airlines, announced a marketing and lease agreement with Manila-based Southeast Asian Airlines (SEAir). Under the deal, SEAir will be lent two Tiger Airways jets, which will be the biggest aircraft in SEAir’s fleet. SEAir flights will also be sold on Tiger’s website.
Another regional giant looking at the Philippine market is Malaysia’s Air Asia. Its founding chair, Tony Fernandes, recently formed a joint venture with businessmen Antonio “Tonyboy” Cojuangco, Michael Romero and Maan Hontiveros to put up Air Asia Philippines.
This will be Air Asia’s third affiliate in the region, following the establishment of Air Asia Indonesia and Air Asia Thailand.
“We are lean-and-mean efficient, with a very young fleet of Airbus aircraft and a highly motivated team. This year, our financial performance ranks among the best in the world. We are ready for more competition in our own country and in theirs,” said Candice Iyog, Cebu Pacific vice president for marketing and distribution.
Meantime, the public will again be given the chance to watch Cebu Pacific flight attendants perform their famous “safety dance” on board select flights this holiday season.
In a statement, the Gokongwei-led budget carrier announced that its “Cabin Crew Safety Dance” would be making a comeback from December 20 to 31.
A video of the performance posted on streaming website Youtube.com became an Internet sensation last October, garnering more than eight million hits.
“It has been previously performed only on two flights, one from Manila to Butuan and another from Manila to Davao, to gather passenger feedback,” the company said in a statement.
The dance was also performed at the ceremony to mark the company’s initial public offering (IPO), which was one of the biggest share sales in the country’s history.
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