FORT WORTH, Texas -- Virgin America has expanded to the heartland with its first flight to Texas, setting up a showdown with AMR Corp.'s American Airlines.
The three-year-old airline will fly to Dallas-Fort Worth from Los Angeles and San Francisco, starting with four flights a day.
Richard Branson, the British billionaire and minority owner of Virgin America, was on the first flight Wednesday. Branson predicts his airline can grab 8 percent of the U.S. air travel market within five years - or about what US Airways and Continental each control now.
That's a bold forecast for a young airline that, according to its own CEO, barely survived the 2008 surge in fuel prices.
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