Virgin Atlantic set out to show the world they still have ‘it’ following the launch of its first global television campaign.
The 90 second ad put together by UK based creative agency RKCR/Y&R features rock band Muse’s cover of Nina Simone’s ‘Feeling Good’ and was designed to strengthen the airlines position post-recession using the strap line ‘Your airline’s either got it or it hasn’t’.
“Our objective in producing this TV ad was to bring to life the ‘it’ that makes Virgin Atlantic such a special and unique airline,” Virgin Atlantic Director of Sales and Marketing Paul Dickinson said.
“Whilst we wanted to show off some elements of our world-beating products and outstanding customer service, we were keen to do that in a highly memorable, eye catching and amusing way.
“The £6m television campaign takes the viewer on a journey with Virgin Atlantic through the dreamlike and glamorous world of airline iconography and dramatizing how it feels to fly with the airline.”
Cabin crew also made the cut, appearing in the ad in popular cities across America.
“This film dramatises all the element of the Virgin Atlantis brand, but does so in a style that only an airline like Virgin Atlantic would ever do- encapsulating the essence and ‘it’ factor of the brand which sets it apart from its competitors,” RKCR/Y&R Mark Roalfe said.
The ad comes off the back of Still Red Hot campaign, which promoted Virgin Atlantic’s sense of humour and engaging service style.
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